Advisory Team

Jeffrey Potts, Principal/Intermediary.

The firm’s principal is Jeffrey Potts. Jeff has extensive experience as a merger-and-acquisition (M&A)/business brokerage specialist. He has facilitated more than 100 business transactions covering a variety of industries, ranging from $2 million to exceeding $100 million in value.

Jeff commenced his M&A career at Santa Fe based Dirks, Van Essen & Murray, a boutique M&A advisory firm for the newspaper industry. He served as vice-president before returning to California to establish his own practice, JP Media Partners. JP Media Partners has and continues to focus exclusively on brokering the sale of newspaper and on-line media transactions throughout the United States. He later founded Gold Country Advisors to expand his expertise and serve a broader base of business and industry in Northern California.

Prior to his career M&A career, Jeff held management positions with Freedom Communications, Inc., and was a newspaper reporter/business writer for USA TODAY and the Desert Sun in Palm Springs, CA. His first job upon college graduation was a news wire service reporter for the City News Bureau of Chicago.

Jeff’s educational credentials include a Bachelor of Science, University of Colorado, Boulder, and a Master of Business Administration (MBA), Claremont Graduate University (Peter F. Drucker Graduate Center), Claremont, CA. He is a Certified Business Intermediary (CBI) through the International Business Broker’s Association (IBBA) and a licensed California Real Estate Broker (ID Number 01904558), a requirement to sell businesses in the state.

In addition to his national trade affiliations, he is a member of the Sacramento Chapter of Vistage International and the Sacramento Metro Chamber of Commerce.


Sid Pisharody, Financial Analyst/Researcher

Sid is the newest member of the team, acting as a research analyst for GCA. He has a keen interest in the world of M&A brokerage and has been working with Jeff since February 2021, conducting research that facilitates the process of buying and selling businesses for clients. He is currently finishing up a major in Economics at the University of California, Davis and is due to graduate in June 2021. In addition to the work he does at GCA, Sid is a keen aviation enthusiast and is a licensed commercial pilot.